Kenya Tourist Board introduces new chairman Michael Joseph


The long expected ‘welcome’ party by the Kenya Tourist Board was finally held last week when KTB formally introduced their new chairman Mr. Michael Joseph to the tourism trade and invited guests.

Joseph, long serving founder CEO of Safaricom in Kenya, retired late last year from Kenya’s most successful mobile phone company, and was not long afterwards appointed the new chairman of KTB by tourism minister Najib Balala, following in the footsteps of tourism supremo Jake Grieves-Cook who had served two three year terms at the helm of the organization.

In 2010 Kenya recorded the best ever results of the tourism sector in terms of revenues and arrivals and all elements are in place to make 2011 an even more successful year, provided political stability is maintained and ‘incidents’ avoided.

Michael was then quoted to have paid special attention in the future focus of the tourism board to the MICE segment, in particular conference tourism and revealed that government had a piece of land available in Mombasa where a new coast based international conference centre – similar to the Kenyatta International Conference Centre in Nairobi – could be constructed. The coast, while having conference facilities in a number of the beach resorts, does not have the capacity like Nairobi to host a really big international meeting at this moment in time, unless in multiple locations.

He also asked for constant product reviews and improvements, innovations and diversification to ensure that Kenya’s position, in Eastern Africa and while competing with in particular beach holiday destinations in other parts of the world, remained at its very best.

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