TOURISM STAKEHOLDERS LEARN ABOUT ‘GREEN LABEL’
A meeting held on Monday by the Seychelles Tourist Board in conjunction with the Global Environmental Facility GEF, UNDP and the Government of Seychelles brought senior tourism stakeholders together to discuss, and learn more about the ‘Sustainable Tourism Label’. This first workshop of its kind, held at the Meridien Barbarons Hotel on Mahe, gave participants a grand overview of the requirements for certification as an ‘eco friendly operation’ and how to maintain certification in regular audit exercises.
The Seychelles has built an international reputation as a ‘green’ destination and the creation of ever new protected areas around the archipelago has catapulted the country into the top performer level around the world. However, it is also recognized that certification along global standards and best practices is an inevitable next step and in particular hotels and resorts learned about the benefits of making their status ‘official’ and then using it in marketing their properties abroad.
The Seychelles Tourist Board was instrumental in putting this workshop together as it will give their ‘Brand Seychelles’ campaign added impetus and strength, when ‘selling Seychelles’ to a global audience.