Breaking news from Kigali is that effective today, though signed on a few weeks ago already, has Jackie Arkle joined RwandAir, dubbed Africas fastest growing airline, as Senior Manager Marketing, based in Rwandas capital city.
Jackie will at least in part fill the void left by the recent departure into aviation consulting of Michael Otieno, who was Manager Corporate Communications and PR but also busy to put the airline on the map through smart e-marketing and e-commerce initiatives while at the same time building brand loyalty through the airlines recently launched Dream Miles frequent flyer programme.
Since the arrival of new Commercial Director Bert van der Stege in May has a bit of a shakeup taken place at the airlines commercial department, with new assignments and duties for the staff already on board and Jackies joining will undoubtedly bring added oomph to RwandAirs marketing drive. Knowing Jackie, she will embark with a vengeance to establish the carrier as the airline of choice when flying not just to Kigali but connecting into their growing network of African and Middle East destinations such as Johannesburg, Brazzaville, Libreville, Lagos and Dubai.
Jackie can look back a distinguished career, last in the aviation business as country manager of Fly 540 in Uganda, where she put the airline truly on the map and made it popular way beyond their true acumen. Welcome to the Land of a Thousand Hills Jackie and to RwandAir and the best of success in your new appointment.