PRECISION AIR MAKES IT INTO THE TOP 20 OF TANZANIA’S SUPERBRANDS
The London based Centre for Brand Analysis has just published its findings for Tanzania for the year 2012/13, covering all segments of the country’s economy. To no surprise did such global names as Coca Cola, Fanta and Vodacom make it into the top 20, but also local brands like Kilimanjaro Water, Panadol, Chair Bora as well as local media brands ITV and Cloud FM. Notably though has Precision Air made an appearance in the top 20 for the first time ever, testament to the growing recognition the airline has gained in Tanzania as a result of the IPO 1 ½ years ago. Precision has stayed in the media focus also as a result of the introduction of a state of the art fleet of ATR turboprop aircraft, now covering the country to a never before seen extent and being obviously now recognized as THE airline of choice in Tanzania, not just serving the big cities in an effort to scoop the cream off air transport but to serve the entire country as a whole with scheduled flights at affordable ticket prices.
Well done to Precision Air and congrats to all other brands for making it into Tanzania’s top 20.