KENYA AIRWAYS PARTNERS WITH SAFARICOM TO WIDEN BRAND LOYALTIES
‘This relationship of like-minded organisations demonstrates our collective desire to ensure that we give our customers the best experience through our unparalleled offerings. As we speak, there are over 9.5 billion Bonga Points on our system and we believe that our customers will be keen to start utilising them by taking advantage of the new proposition when making local flights on KQ’ said Bob Collymore, CEO of Safaricom, Kenya’s leading telecommunications company when announcing the launch of their partnership with Kenya Airways, under which their Bonga Points – Kenya’s leading brand loyalty programme – can now be used to pay for domestic flights on all of KQ’s services.
The newly launched partnership between the two industry leaders appears part of a newly found spirit of cooperation between Kenya’s leading brands, aimed to cement their respective market positions and exploit synergy effects wherever possible among otherwise non competitive industries seen complementing each other.
Kenya Airways’ CEO Dr. Titus Naikuni was quoted as saying during the launch: ‘We not only focus on offering excellent inflight experience for our customers, we focus on making the entire end-to-end journey right from the purchase of the tickets to the handling at destination airports pleasant’. Kenya Airways passengers subscribed to the ‘Flying Blue’ frequent flyer programme will also be able to earn their own points, regardless of how their domestic flight is paid for and to take advantage of Safaricom’s bonus points one simply has to dial *126*2# on the Safaricom phone and then select ‘Kenya Airways ticket’ after first booking, on line of course, using Safaricom’s USB modem or phone data packages.
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