Precision Air announces review of 5 year strategic plan


(Posted 07th June 2013)

Precision Air today announced a review of their 5 year strategic plan as part of their intended expansion into new markets. After three months on the job, did Ms. Sauda Rajab, CEO of Precision Air, make details available earlier in the day.

Ms. Sauda, East Africa’s first female airline CEO, revealed the airline was undertaking the review to map out a revised course for operational and fleet expansion measures and re-assessment of the airline’s current position which will have a significant impact on Precision Air’s business landscape and finances.

The next 5 years will be exciting ones for the airline and the plan will involve massive growth in Precision Air’s operations and will therefore require major injection of funds. Various investment options are being reviewed and once the plan has been finalized and approved by the Board it will be shared with various stakeholders and the public at large’ was Ms. Sauda reported to have said.

The airline according to regular sources in Dar es Salaam continues to register a positive growth trend in passenger uplifts, at this point being some 12% above last year’s records. This performance is attributed to the increase in passenger numbers mainly in the lake and coast zones. Despite the airline’s suspension of operations to Musoma and Shinyanga to pave way for the ongoing airport renovation exercise, Precision Air’s uplifts in the lake zone increased by 44% compared to the financial year 2011/12. The coast zone also saw an increase of 18% compared to prior year due to the increased demand on the Mtwara route.

Our lake and northern zone influence and dominance as evident from the records remain uncontested todate and continue to be one of our successful routes despite what others claim. The southern penetration with our launch for Mbeya is still vibrant. In just 6months, we are now flying ten (10) times a week to Mbeya from the initial launch 4times weekly in January’ added Ms. Rajab according to material made available just an hour ago. ‘Indeed, it is our hope that with our new 5year plan, we will be able to offer a more worthwhile product to our customers and make the wananchi proud of their very own company. We take this opportunity to thank all our customers for their continued support over the years’concluded Ms. Rajab at the end of her statement.

Precision Air is Tanzania’s only airline listed on the Dar es Salaam stock exchange and operates a mixed fleet of ATR 42, ATR 72 and B737-300 aircraft, including the latest ATR 72-600 series, one of the most fuel efficient turboprops currently available on the market. The partnership with Kenya Airways, a major shareholder besides company founder Michael Shirima, has benefitted both airlines through codes shared operations, schedule alignments and a range of other cooperation measures. Visit for information about the company’s operations, schedules, destinations, frequent flyer scheme and more.

%d bloggers like this: