MOMBASA AND COAST TOURIST ASSOCIATION SET FOR MAJOR REBRANDING
(Posted 29th July 2013)
The Kenya coast’s premier tourism stakeholder body, the Mombasa and Coast Tourism Association, will shortly begin a major rebranding exercise, which will include changed appearance on their website as well as launching a new name.
Kenya Coast Tourism Association will be the revamped organization’s name, in short KCTA, showing that their brief, albeit mentioned in the current name with the addition of coast, now goes way beyond just Mombasa but in fact reaches from Lamu to Lunga Lunga. Also changing is the organization’s web page presentation, giving a fresher look and more varied content, making it a more relevant tool for their membership at large and also a source of information for intending visitors to the coast.
Information released today in fact shows the how and where to of the new website as MCTA states: ‘
MCTA’s Swahili Coast Web Portal development commenced earlier this month. The portal is being built by a team of local youthful consultants who are wellversed in development of Portals. The Swahili Coast Portal seeks to market the Kenyan Coast as the ideal tourist destination in Africa but the world at large. The project has the blessing of the Kenya Tourism Board (KTB), the body charged with marketing Kenya as an ideal tourist destination in the world.
The Swahili Coast Web portal seeks to add the impetus already created by KTB in marketing Kenya as an ideal tourist destination, but will focus primarily on the Kenyan Coast. This is based on figures which indicate that approximately 70% of all tourists coming to Kenya visit the Kenyan Coast. The Swahili Coast web Portal is being built along the lines of incredibleindia.org, visitbritain.org and visitsweden.com. These are some of the best tourism sites in the world in terms of design content and resourcefulness and the Swahili Coast Portal seeks to replicate elements from the three making it even better than them. Members of MCTA will be afforded special discounts to advertise on the portal. We have no doubt that the portal will indeed put the Kenyan Coast on the global tourism marketplace.