Seychelles Tourism set to launch new magazine


(Posted 21st August 2013)

A new tourism magazine, Sesel Sa! – the Voice of Seychelles Tourism, will soon be launched it was learned from regular sources on the main island of Mahe. The new promotional magazine will be produced by Paradise Promotions which is also behind the popular lifestyle magazine, Potpourri. This will be done in collaboration with the Seychelles Tourism Board and the A5 sized magazine will have an initial print run of 10.000 copies.

Sesel Sa! will be a magazine for the Seychelles tourism industry as well as agents and media abroad to provide an informative and diverse insight into the latest news and events. Selected articles, editorials and features will cover a broad spectrum of Seychelles tourism-related topics to be published under one banner and communicated to the world.

Tourism is about filling the knowledge gap’, commented the new CEO of the Seychelles Tourism Board, Sherin Naiken, before adding ‘which is an important component of the visibility we are seeking as a destination and Sesel Sa! will be an invaluable tool to help us achieve that.’

Predominantly aimed at overseas tourism partners as a tool to enable them to sell the islands more effectively, Sesel Sa! will be widely distributed at trade fairs, workshops and road shows and also via all the Seychelles Tourism offices across the world.

The online version of the magazine will provide a quick source of reference for tourism agents around the world to have the most up to date information at hand to assist them book clients with ease. The PDF document will be in simple format for easy download and email and no larger than 3MB.

Produced in A5 format, Sesel Sa! will contain informative editorials on the destination as well as articles covering its niche markets such as diving, sailing, fishing, etc and interviews with key tourism stakeholders on a rotational basis. It will be the ideal medium for disseminating up-to-date industry and aviation news and key messages from the Seychelles Tourism Board and the local trade. The high print-quality magazine will also provide valuable statistics and facts to help differentiate Seychelles from the competition.

This a ground-breaking promotional tool and its versatility will be sure to make a huge difference in raising the profile of Seychelles in the highly competitive, global tourism arena’ said Seychelles’ Minister for Tourism & Culture, Alain St.Ange on the occasion of making the announcement. Seychelles, truly Another World.

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