SEYCHELLES DELEGATION LEAVES FOR UNWTO ASSEMBLY
(Posted 22nd August 2013)
The Seychelles’ Minister for Tourism and Culture, Alain St. Ange, is leading his delegation to the upcoming General Assembly of the UN World Tourism Organization, where he will deliver a key note address, besides standing for election to the UNWTO Executive Committee.
St. Ange is accompanied by his Permanent Secretary in the ministry Mrs. Anne Lafortune, Ms. Sherin Naiken, CEO of the Seychelles Tourism Board, the immediate past CEO Elsia Grandcourt – who according to the grapevine may in fact be taking up a senior position at the UNWTO headquarters in Madrid – alongside David Germain, Director of Marketing for Africa and the Amerivas and Jenifer Sinon, Director of HR and Administration at the STB headoffice in Bel Ombre on the main island of Mahe.
The Seychelles marketing juggernaut has over the past several years attracted huge attention and is now cited as a case study in many places of higher education where marketing trends and activities are being dissected, scrutinized and analyzed to determine, what makes one destination more successful than others and why some, like the Seychelles, though relatively small in size and numbers, so massively outranks larger destinations. Other destinations too are turning to the Seychelles model of engaging with the media and the travel trade, the airlines and other partners to showcase the archipelago from its sunniest side.
All the best to Alain St. Ange for his elective bid, where he no doubt will make an outstanding representative for Africa at UNWTO.