Reed Exhibitions turn to Lloyd Orr to roll out communications strategy for key Africa tourism fairs

Reed Travel Exhibitions team up with Lloyd Orr for Africa Travel Week

(Posted 04th September 2013)


Global leader, Reed Travel Exhibitions (RTE) has appointed Lloyd Orr Communications, a well-known local agency that specialises in tourism and lifestyle clients, to handle the PR and communications for the launch of Africa Travel Week across the African continent. The inaugural African Travel Week, which will take place from 28 April – 3 May 2014 at the Cape Town International Convention Centre, will comprise three co-located show: WTM Africa (World Travel Market Africa), IBTM Africa (Incentives, Business Travel & Meetings Africa) and ILTM Africa (International Luxury Travel Market Africa).

We were highly recommended to Lloyd Orr, who will provide a pan-African PR support campaign that will help launch Africa Travel Week within the African community to confirm its position as the leading global event for the continent’s travel industry.” said Mandy Torrens, Head of Marketing and Buyer Programmes for Reed Travel Exhibitions.

Africa Travel Week will encompass Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector.

We are delighted to have been appointed to assist Africa Travel Week’s international PR agency, Cut Communications and our client Reed Travel Exhibitions roll out the communications strategy to ensure the success of Africa Travel Week” said Wendie White, Managing Director of Lloyd Orr. “There are so many stories surrounding the event and its participants. We are so excited to be involved in such a dynamic and long awaited offering for the travel industry in Africa.”

Three Events. One Venue. One Week. Africa Travel Week events are:

ILTM Africa 28 – 30 April 2014

IBTM Africa 28 – 30 April 2014

WTM Africa: 02 – 03 May 2014

For further information about each of the Africa Travel Week events, please visit

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