MAGICAL KENYA SHOW A ‘GREAT SUCCESS’
(Posted 22nd October 2013)
The just concluded 3rd edition of the Magical Kenya Travel Expo at the Kenyatta International Convention Centre has dwarfed previous attendance records by a wide margin,
For the first time did international exhibitors attend Kenya’s premier tourism show as the tourism boards of the Seychelles, India, Zimbabwe, Burundi and South Africa were represented with stands as was the Uganda Association of Tour Operators, the latter to forge closer cooperation with their Kenyan counterparts. Foreign airlines too attended for the first time, namely Qatar Airways and Ethiopian Airlines, while from Kenya national carrier Kenya Airways showcased itself alongside the two leading safari airlines Safarilink and Air Kenya. A total of 94 exhibitors included for the first time since the devolution of government four county governments including Narok, Kirinyaga and Nairobi. The Kenya Wildlife Service was represented with an own stand to present the country’s national parks, game and marine reserves and other protected areas.
KTB and partners like Kenya Airways, leading hotels in Nairobi and tour companies hosted 149 buyers from 29 countries who had come from across the world to sample a piece of Kenya’s natural attractions before attending the trade show, while alongside the exhibition did a symposium on areas of key interest take place, featuring international and local speakers, presenters and panelists.
KTB was particularly pleased to have President Uhuru Kenyatta open the Magical Kenya Travel Expo as it endorsed the tourism board’s initiatives and efforts to move to aggressively marketing the country abroad, starting with the World Travel Market attendance in two weeks time in London.
Participants in the symposium but also in the exhibition were able to give an instant feedback to KTB staff who will analyze the various reactions, observations, recommendations and proposals made to stage and even bigger and better Magical Kenya Travel Expo in 2014. Watch this space.