Six Serena properties get renamed

SERENA HOTELS RE-BRANDS SEVERAL PROPERTIES

(Posted 14th November 2013)

Serena Hotels late yesterday confirmed that several name changes for their properties have been put into effect to better describe the location and put the names in line with recent developments.

The award winning Serena Beach Hotel & Spa now is the Serena Beach Resort & Spa, more fully reflecting the nature of this property which is located on Shanzu beach north of Mombasa. Another change came about when Serena signed a long term lease for the Sweet Waters Tented Camp on Ol Pejeta, a place just visited last week, which will now be known as the Sweetwaters Serena Camp, making it clear in which stable the camp now belongs.

Across the southern border in Tanzania four properties were renamed in this exercise. The Serena Mountain Village located outside Arusha near the Usa River is now the Lake Duluti Serena Hotel and the Selous Luxury Camp is now the Selous Serena Camp while sister property Mivumo River Lodge has been renamed as the Serena Mivumo River Lodge. Finally has the Zanzibar Serena Inn been given full recognition as what it truly is, the Zanzibar Serena Hotel.

Serena has this year during the World Travel Award Ceremony won the prize as Africa’s leading hotel brand, besides carrying away trophies for all their city hotels in East Africa, Nairobi, Kampala, Kigali and Dar es Salaamas best city hotels in those locations. Visit www.serenahotels.com or www.theserenaexperience.com for more information about this award winning hotel, resort and lodge / tented camp collection.

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