Africa Travel Week gets backing from Western Cape Province


(Posted 05th December 2013)

The World Travel Market Africa event in Cape Town’s International Convention Centre next year from 28th April till 03nd May has now received the backing of not just the city of Cape Town but also of South Africa’s Western Cape Province, adding much needed clout to the event and bringing together the additional resources for the benefit of all the partners working towards making this inaugural event a success from day one.

The event will be managed by a newly formed company, Thebe Reed Exhibitions and Reed’s CEO Richard Mortimore captured the essence of partnering with Cape Town when he said: ‘The host city for a Reed Travel Exhibitions’ event is a valuable and strategic partnership to the development and success of our shows. We are therefore delighted to be working alongside the City of Cape Town and also welcome the support we have from Cape Town Tourism. We expect Africa Travel Week to provide a real economic impact for the City through the number of participants we expect across all of our events who will no doubt experience Cape Town as both a business and leisure destination’ to which Cape Town Tourism CEO Enver Duminy added: ‘ WTM is a leader in travel conferencing and exhibitions and it is an honour for Cape Town to host the first WTM Africa. We are looking forward to interacting with trade, exhibitors and buyers from the continent and across the globe. This is also a chance for us to put Cape Town in the spotlight during our fascinating year as World Design Capital 2014 and on the occasion of our marking twenty years of democracy’.

The organizers expect for this inaugural event an attendance of some 700 exhibitors from across Africa, at least 500 of the most important ‘buyers’ of travel and hospitality services from Africa and around the world and have projected some 4.500 trade visitors to flock to Africa’s southernmost city, besides a large number travel and tourism journalists covering this event.

The city of Cape Town, named ‘World Design City 2014’, has only recently announced plans to double the capacity of the International Convention Centre by the year 2017 in order to cement the city’s position as one of Africa’s great MICE locations. Visit for more details.

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