KENYA SET FOR PUBLICITY BOOST THROUGH CHRIS FROOME’S TOUR DE FRANCE WIN
(Posted 28th December 2013)
‘Chris Froome – Made in Kenya’ will be screened on Sky Sport News as part of the channel’s year review programmes, dedicated to the win by Chris of the world’s most famous cycling race, the Tour de France. After coming runner up to a Sky cycling team mate a year earlier, he managed to capture cycling’s most coveted trophy in 2013 and is already training hard to retain the crown and the yellow jersey.
Chris Froome, though racing for Britan in national and olympic events – he also captured an Olympic medal during the London Olympics in 2012 – was born in Kenya to Jane and Clive Froome, the father being keen on horse racing and capturing a number of key cups including the Kenya Derby in his Kenyan days.
The documentary will follow the path young Chris Froome took from his early schooling days to entering cycling, as a Sky news team followed him to rediscover his roots in the fall of this year when he triumphantly returned to the land of his birth, though for many sadly not the land of his nationality.
A thirty minute long special feature will be screened on the 30th of December at 19.30 hrs (07.30 p.m.) and repeated on New Year’s Eve on Sky Sport 1 at 18.30 hrs (06.30 p.m.) – showing the backdrop of the Kenya where Chris started his career and gained his first endurance laurels before going fully professional in Britain, where his talent was received with open arms.
Kenya’s tourism gurus are hopeful that some of Chris’ sporting success and subsequent glitz and glamour will rub off on the destination and bring some added visitors to the country in early 2014 and beyond.
Chris, known to this correspondent when he was a young and rather quiet lad at the time – I worked for his father back in the 1980’s in Nairobi before taking the leap into self-employment – has for sure turned into a splendid ambassador for Kenya and the country’s sporting tourism segment, which is of course better known for its athletics exploits in the medium and long distance track and cross country events.