No let up in Reunion’s marketing campaign


(Posted 01st January 2014)

Reunion, the French Indian Ocean island, was at it until the very last hours of last year, in promoting travel to this amazing destination. IRT, as the Ile de la Reunion Tourisme office is known in short, has from late last year stepped up their campaign to attract tourists, since the Indian Ocean Vanilla Islands organization was formally announced in September in the presence of UNWTO Secretary General Taleb Rifai. Already given greater visibility through their partnership with the Seychelles as co-host of the Carneval International de Victoria, which this year is going into its fourth edition, the island’s tourism gurus built on increased brand recognition by bringing in scores of travel agents and travel media to showcase its attractions. Their latest mail shot on New Year’s Eve shows that IRT now implements the age old saying, there is no time like the present, wishing the global tourism fraternity a Happy New while enticing visitors to come:

New year in the tropics on the island of Reunion !

Start 2014 under the sun? Just you fly to the Indian Ocean’s Reunion Island! As good news never comes alone, the austral summer in full swing at this time in the Southern Hemisphere. This is the opportunity to enjoy gentle warm temperatures, feet in the waters of a lagoon and head in the stars.

Feel the sun? In Reunion Island this is the right time to enjoy tropical fruits in season and be tempted by the sweet flavors of mango and litchi. This is the right time to relax in the turquoise waters of the lagoons with temperatures ranging from 26-29 ° C. This is the right time to test the whitewater in the mineral pools of rivers springing from waterfalls on the island. This is the right time of the year to discover the mountains of the island with their unique climate and sample mild sunny days on the beaches of the island of La Réunion, a place of relaxation and laid back pace. The cuisine is a blend of French and Creole tastes and ingredients, generous hospitality and life mixed with the discovery of treasured traditions and culture.

All religions coexist peacefully and share their folk traditions forged by centuries of trade and universal respect. The island of Reunion is above all a great human adventure that embodies the fantasy of tropical far: a total change.

If you are still looking for a good New Year resolution and to start the year under the tropical sun, indulge by the experience of a stay in the tropics and fly on a journey of emotions to Reunion Island!

From June this year will Air Austral, based at Reunion’s Roland Garros International Airport, fly twice a week between St. Denis and Mahe, reportedly at a cost of less than 400 Euros, return, taxes included, giving island hopping a new meaning by giving visitors to the archipelago also the chance to see Reunion’s live volcano and explore the rugged interior by helicopter, car or even by hiking some of the well developed trails.

For more information download the Reunion App via where details, in several languages, of how to get to the island – Air Austral flies 12 times a week with B777 between Paris and St. Denis, available accommodation, tour arrangements and the island’s star attractions can also be found.

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