Valentine’s Day turns into big business even in East Africa

VALENTINE’S DAY BECOMING A MAJOR FACTOR FOR EAST AFRICA’S TRAVEL INDUSTRY

(Posted 23rd January 2014)

Hotels, resorts, safari lodges, restaurants and now airlines too are trying to cash in on Valentine’s Day celebrations this year, more so as the big day falls on a Friday, making it a perfect mini getaway weekend for lovers. Kenya Airways has now joined the throng with their heart shaped campaign, inviting those keen to get away with their loved one to consider spending a few days in Mombasa, Malindi, Zanzibar, the Seychelles, Bangkok and yes, even Uganda, where ‘lovers’ retreats’ are being organized by among others GeoLodges Uganda.

Kenya Airways’ is in fact offering rebated ‘romantic packages’ through KQ Holidays to bring these destinations within reach of Kenyans, Ugandans, Rwandans, Burundians and Tanzanians. International airlines have notably not yet splashed out any special deals tailored for a weekend getaway, seemingly leaving this occasion to the local businesses in the aviation and travel industry.

Those keen to impress, or as someone suggested yesterday to get out of the proverbial doghouse, visit www.kqholidays.com for details or simply watch your local print media for special offers from a place near you.

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