Serena goes ‘Chinese’ on latest website edition

SERENA’S WEBSITE GOES ‘CHINESEIN LATEST SITE REVAMP

(Posted 28th January 2014)

Serena Hotels’ latest website upgrade which went ‘live’ a few days ago, now features the option to read the content in Mandarin, the official language in China, allowing millions of potential travelers to Kenya, Uganda, Tanzania, Rwanda and Mozambique to find out more about the collection of properties owned and managed by East Africa’s most successful hospitality business.

Over the past year did Serena crank up their marketing in China and Hong Kong, traffic flow hugely aided by the added Chinese destinations Kenya Airways is flying to.

This latest language addition to the Serena website is mainly geared towards ensuring that our current and future prospective clients in the China market and across the globe have access to Serena’s locations in Africa and information about the 24 hotels, resorts, safari lodges and safari camps in 5 African countries.

Meanwhile, after the overwhelming success at the Nairobi Serena Hotel with their culinary journey to France last week, is a dedicated art exhibition taking place at the hotel, featuring a selection of Lisa Christofferson’s highly acclaimed African art pieces.

Visit www.serenahotels.com for more details, news updates and special events taking place at Serena’s city hotels in Nairobi, Kampala, Kigali, Dar es Salaam and Maputo and their resorts in Mombasa, Zanzibar and in Gisenyi at the shores of Lake Kivu / Rwanda.

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