Reunion steps up overseas marketing

IRT RETURNS FROM GENEVA’S ‘VACANCES’ TOURISM FAIR

(Posted 30th January 2014)

A team comprising staff from Ile de la Reunion Tourism, Air Austral and the Saint Alexis Resort were in Geneva earlier in the week, attending ‘Vacances – Le Salon de Vacances, Voyages et Loisirs’ which was staged from 24th to 26th of January as Switzerland’s leading consumer tourism fair. More than 25.000 visitors visited the various destination stands to learn more about their personal dream destinations and the team from Reunion reported great interest from tourism trade visitors as well as from potential tourists.

IRT used their presence to meet several key Swiss tour operators, including Ad Gentes, Lets Go, FTI Touristik, and Air Marin, another opportunity for IRT this year to promote the destination among tourism professionals and jointly map out activities for the year 2014. The three days in Geneva allowed IRT to strengthen the market presence and increase the visibility of the island of Reunion in the Swiss market. Ile de la Reunion’s team will needless to say also be present at the ITB in Berlin with a full strength delegation, including home airline Air Austral and a number of key resorts, as a destination but also as part of the Vanilla Island Organization which will also be in Berlin to showcase the new destination for the first time since the launch at WTM last November. More details about the destination can be found via www.reunion.fr

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