BELGIUM HERE COMES AFRICA
(Posted 01st February 2014)
East Africa’s tourism companies targeting the Belgian market may still want to jump on the band wagon for this year’s largest tourism fair in that country, which takes place in Brussels from 06th to 10th of February. More than 700 exhibitors from 65 countries are expecting over 100.000 visitors to crowd their stands at the fair as they showcase their Sunday best attractions. Alongside the tourism trade fair will a B2B event take place, allowing exhibitors to meet the travel trade from Belgium under the name ‘Travel Top’.
Past attendees were full of compliments about this particular tourism trade show, which while not ranked among the greatest on the annual calendar nevertheless is crucial for penetrating the Belgian market. Exhibitors from Africa will once again find a dedicated ‘African Village’, as are there again an Asia / Pacific, Latin American and North American Village, among others. By the time of uploading this article some 17 participants from Africa had signed up including Ethiopia and Madagascar, the latter’s participation significant as sanctions against the country were just lifted following democratic elections in December.
Brussels Airlines, the official airline of the event, flies from Nairobi, Entebbe, Kigali and Bujumbura to Brussels, using an Airbus A330-200 on the route, and has reportedly special fares on offer for confirmed trade fair exhibitors. For more details visit http://exposant.salondesvacances.eu/EXEN/site/index.aspx