IRT focuses on German market ahead of ITB Berlin 2014


(Posted 22nd February 2014)

IRT, short for Ile de la Reunion Tourism, earlier in the week marketed the island’s attractions in the German market, visiting 5 key cities in the process. Capital Berlin, Frankfurt, Hamburg, Cologne and Munich, where the team met invited guests from the travel industry, but also the media and travel bloggers to create linkages with individuals and publishing houses aimed to stimulate ‘friendly reporting’ about the island.

Workshops and presentations focused on, among other highlights, the routes of the whales which can be seen in the waters of the Indian Ocean off the Reunion shores, scuba diving, the Vanilla Island Organization cooperation with other key Indian Ocean islands, eco tourism, crafts, culture and of course the exotic blend of a French Indian Ocean island with the Creole influence and history.

Reunion Tourism ( will be present at the forthcoming ITB in Berlin in March and the team is according to information received looking forward to showcasing the Ile de la Reunion from its sunniest side.

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