Local language webpage for local passengers – it is all about reaching the market


(Posted 18th October 2014)

Fastjet has now launched a Kiswahili language page on their websites, clearly aimed at a growing number of passengers from Tanzania whose primary language is the East African Lingua Franca. (http://www.fastjet.com/tz/sw/)

Covering three domestic destinations out of Dar es Salaam, Kilimanjaro, Mwanza and Mbeya, has the airline increasingly often come to realize that their passengers found it more difficult to understand the English language page when attempting to book a flight, read terms and conditions and generally interact with them, resulting in the addition of the new page. With many passengers still first time flyers is it of particular interest to the airline that those can access and understand how to book flights on the web, though the option remains to visit any of the sales offices which serve the destination cities and towns.

In terms of passengers carried is Fastjet now Tanzania’s largest airline, last month they carried nearly 58.000 passengers on domestic and international routes, though in terms of destinations covered are others leading the way, in particular Auric Air which now reaches up to 20 destinations across the sprawling East African country covering even remoter areas where local airfields allow only for light aircraft landings while Fastjet’s Airbus A319 jets can only land at major airports.

For breaking and regular aviation news from across the region look no further than this space.

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