MASCARUN CHALLENGE A SUCCESS AGAIN
(Posted 26th June 2016)
24 professionals from the European tourism markets on 20th of June came to the island of Reunion to attend the annual Rally Mascarun. Aboard their hire car, the four members of each team went every day into the field after getting briefed by the key actors of Reunion tourism.
Until 24th of June 2016, participants were faced with sporting and cultural challenges, allowing them to assess the variety of landscapes and activities which make Reunion a truly unique place in the world. The selection of French participants was done at the sales challenge organized by Selectour Afat while the Belgian, Swiss and German challengers were selected by partner airlines in collaboration with the Reunion Island Tourism (IRT).
In order to carry out their self drive, each team had to follow a roadmap outlining the various steps and actions to perform. The teams were all provided with a passport in which their performance on the various challenges was rated but also their experiences on the island of Reunion.
Mascarun Rally 2016 was organized by the IRT in partnership with airlines Air Austral, Air France and Corsair, Lodging of France and Reunion Enterprises.
The objective of this event is primarily to develop knowledge of sellers and producers of travel packaged in terms of Reunion tourism offer . These include help them discover on one hand the small accommodation facilities and well kept heritage of the island, while on the other hand allowed them to discover the natural sites inscribed on the World Heritage by UNESCO since 2010. IRT’s planners then also added the various thrilling activities of leisure and nature which are on offer across the island. Rally Mascarun is every year an opportunity to bring together vendors and stakeholders of local tourism in a competitive atmosphere.
Between tourist discovery, reflection, professional exchange and social occasions, this program allows the professional actors who program and sell the destination Reunion to put these travel agents in the mindset of a traveler to discover the destination Reunion.
IRT succeeded again present to their guests key customer selling points that allow them to customize their offers and so meet the to the expectations of their clients.
With this second edition of the Rallye Mascarun IRT is rolling out a strategy of seasonal adjustment and customer diversification.