Houston Marketing offers cost effective IBTM Barcelona participation


(Posted 15th July 2016)

IBTM World Is the most important global exhibition to attend if you wish to target the MICE market.

IBTM World is attended by Incentive Travel Companies, Corporate Events Agencies, Business Travel Agencies and Conference Organisers from 94 countries.

Some Important Facts about IBTM Barcelona


Although held in Barcelona IBTM World is not a Spanish show targeting the Spanish market.

EIBTM 2015 attracted 9280 Buyers from 94 countries worldwide (3600 were Hosted Buyers – of which only 100 were Spanish Hosted buyers)

Ø IBTM world is primarily a pre-scheduled appointment event enabling exhibitors to target key qualified buyers who sell Incentives/Conferences to Africa

Ø 28% of buyers indicated that they were interested in placing business with sub-Saharan Africa.

Ø 108 sub-Saharan African exhibitors at IBTM 2015 had an average of 22 appointments over the three days.

Ø The hosted buyer pre-scheduled appointment system starts on September 01 so ideally your stand should be contracted by then to maximise the number of appointments you receive.

Here is a fantastic very cost effective option to enable your company to exhibit at IBTM World – a 9 sqm stand costs over Euro 11000 BUT Houston Travel Marketing Services has now created a special, AFRICA PAVILION with 4 sqm booths for only Euro 4883 or $5155

IBTM WORLD AFRICA PAVILION 29th November – 01st December

4 SQM (2m x 2m) Booths – Cost Euro 4883 per booth*.

*the smallest stand size available for individual Exhibitors is 9 Sqm costing Euro 11300 – A booth on the Africa Pavilion is therefore a very cost effective option.

Cost Includes:

Shell scheme, one table, three chairs, one lockable cupboard, carpets, spotlights, plug point, fascia name board on back wall, A2 Graphic on back wall, logo on cupboard.

Catalogue and ibtm website listing.

One pre-scheduled appointment diary per booth. Maximum two exhibitor badges per booth.

Contact Derek for further information and for registration forms via

Derek Houston

Tel +27 12 6651191

Cell +27 82 4640901