Capturing a larger slice of the South African outbound
tourism market prompted IRT, short for Ile de la Reunion
Tourisme, the island’s tourism board, to launch yet
another campaign to lure more South Africans to this
unique island which like few others offers a combination
of beach holidays AND adrenaline pumping adventure
Read on what to expect …


Reunion Island Tourism is delighted to announce that it has reinvested in the South African market for a further 3 years.

Growing in popularity with South African travellers for its exceptional experiences in culture, romance, gastronomy, well-being, adventure and outdoor activities, the tourism board is looking forward to working closely with the travel trade and the media to further promote the attractions and benefits of holidaying in this Indian Ocean Paradise.

Hélène Bezuidenhoudt of Atout France, who has been tasked with managing the new campaign drive together with Reunion Island Tourism Board said “We are delighted to be able to continue to promote this beautiful island that is so accessible. Watch this space as we have some great things planned”.

Reasons why Reunion is a great option for South African Holiday makers

  • Only a short flight away – Air Austral flies to Reunion 2 x weekly (and 3 from 30 October!)
  • South African Passport Holders do not need a visa
  • Delicious food with a tasty mix of European and African influences
  • Breath-taking scenery
  • One of the world’s most active volcano
  • A destination for all: couples, families, young and old
  • France at your doorstep, with an island twist
  • Leisurely times on the beach as well as perfect playground for active holidays
  • Safe, secure and top-notch medical facilities
  • Great weather all year round

For more information on Reunion Island visit our