South African roadshows in overdrive as Seychelles courts top African market


(Posted 02nd March 2017)


Led by the Vice-Director General of the tourism administration of Guangdong Province Zhang Zhenlin, did a delegation visit the Seychelles a few days ago. The group consisted of the governors from the Tourism Administration of Guangdong Province, representatives from travel agencies, tourism attractions and hotel businesses there.

A workshop was hosted on Monday at the Kempinski Seychelles Resort whereby the trade were given an overview of the Guangdong Province and how Seychelles can get its fair share from this market.

Mr. Zhang also introduced the 2017 Guangdong International Tourism Industry EXPO, which takes place in September in Guangzhou, the capital of Guangdong Province.

He extended an invitation to the Seychelles tourism trade partners to take part in the 2017 Guangdong International Tourism Industry EXPO.

Attending the workshop were the Seychelles Tourism Board’s deputy chief executive Jenifer Sinon and senior marketing executive Stephanie Lablache.

The delegation then met the Minister for Tourism, Civil Aviation, Ports and Marine Maurice Loustau-Lalanne, and the principal secretary for tourism Anne Lafortune.

Also attending the meeting were the chief executive of the Seychelles Tourism Board Mrs. Sherin Francis and the Principal of the Seychelles Tourism Academy Mr. Flavien Joubert.

The partnership with Guangdong tourism is set to be consolidated after the meeting.

Both the Gross domestic product (GDP) and capita GDP of Guangdong Province are ranked the first place in China for nearly 30 years. Hence, Guangdong becomes the biggest outbound source market in China with eight million outbound tourists in 2016 exclusive travelers to Hong Kong, Taiwan and Macau.

Guangdong Province also plays a very important role in Seychelles’ tourism roadmap on the Chinese market since the STB office was established six years ago in China.

The delegation also visited the Seychelles Tourism Academy and had a discussion with the institution’s principal Flavien Joubert. STA already has a partnership agreement with a tourism and hospitality training institution in Shanghai but is reportedly keen to expand such cooperation

Meanwhile has the Seychelles Tourism Board embarked on a series of roadshows and sales missions in South Africa, Seychelles’ largest market in Africa.
A team of STB attended the Oakfield Bridal Expo before moving on to the Travel Expo and the World Leisure Holiday fair.
Earlier in the year was Durban the focus of both STB and Air Seychelles, which will launch twice weekly flights to this important port city in the Kwa Zulu Natal Province which with Seychelles has a close tourism cooperation.
Hundreds of travel agents were met by the STB team and participated in short seminars about Destination Seychelles while thousands of trade show visitors at the various venues were also able to find out about Seychelles’ growing attraction for vacationers from around the world.

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