FASTJET APPOINTS ANOTHER FORMER MANGO EXECUTIVE TO TAKE OVER MARKETING OF THE LCC
(Posted 12th April 2017)
Fastjet has earlier today confirmed that Hein Kaiser has joined the executive floor of the pan African LCC, taking charge of Marketing and Corporate Communications of the airline’s offices in South Africa, Zimbabwe, Zambia and Tanzania.
Notably is Hein also a former colleague of CEO Nico Bezuidenhout from his Mango days, signalling a clear direction the company is set to go in coming months given the intake of former Mango executive staff.
Hein last served as Director of Communications and Corporate Affairs and Acting Director of Marketing at Mango before moving across the aisle to Fastjet.
‘As Fastjet continues to deliver on its vision to make air transportation affordable and accessible to everyone on the African continent, the time is right to invest in specialist leadership for our key business areas. Hein was integral in building the success of the Mango brand, and has been recognised for his strong strategic ability and lateral creativity‘ said Nico Bezuidenhout when making the announcement while Hein then responded saying: ‘I’m looking forward to settling into my new role at Fastjet. I have a great team working alongside me and I have no doubt that together we will build on the existing brand strengths while creating meaningful and impactful campaigns that will contribute to even greater success‘.