Reunion Tourism propagates green labelling


(Posted 28th April 2017)

The Island of La Réunion Tourisme, in short IRT, has invited tourist accommodation professionals to a meeting to raise awareness of the Clef Verte label. Approximately thirty participants responded to the invitation. This meeting also allowed the representative of Teragir to officially present the diplomas of the 2017 winners and the plates of the Clef Verte label to the new laureates.

La Clef Verte is an international environmental brand dedicated to tourist accommodation and catering, whose development in France is ensured by the Teragir association . Convened by the IRT to participate in an information meeting of the Clef Verte label, nearly 30 professionals from the tourist accommodation of La Réunion took part in this meeting.

Representative of the Clef Verte label Loriane Sandt presented to the assembly the stakes and objectives of this international environmental designation in France , as well as the eligibility criteria and the stages of the labeling process .

This meeting was also the occasion to present the diplomas and the plaques of the label to the laureates involved in the "La Clef Verte" approach:

The Villa Mascarine (Cyrille and Isabelle LEGORGEU) – Bed and breakfast and furnished tourism, first establishment labeled;
La Plage (Mrs AJAX and Mr PANIS) – first and currently only restaurant labeled;
Les Lataniers (Jérémy Sommer) – furnished with tourism new laureate 2017;
Alexandra Drouhet – Establishments of the Exsel group .

The winners were able to share their experience and commitment with the professionals present and were able to testify to the actions implemented and the impacts felt in their process of labeling Clef Verte.

What is the Green Key label?

Every year in France, millions of holidaymakers or traveling professionals stay in tourist accommodation. They can now choose to reduce their environmental impact by opting for a Clef Verte certified establishment in France or in 53 countries . With 620 certified establishments in France and a total of more than 2,500 certified establishments on five continents , the Clef Verte is the first international environmental label for tourist accommodation and catering.

Waste, energy, water management, responsible purchasing, customer awareness: these are all criteria that are taken into account by the Clef Verte establishments. Hotels, campsites, gîtes, tourist accomodation, guest houses, tourist residences, youth hostels, villages and holiday centers, restaurants, are committed to an effective environmental approach with the aim of evolving continuously.