Brussels Airlines appoints new Vice President for Marketing


(Posted 30th May 2017)

Tanguy Cartuyvels has been appointed as the new Vice President Marketing for Brussels Airlines, reporting directly to Christina Foerster who is the Chief Commercial Officer of the Belgian national airline company. Tanguy obtained a Master in Business Administration with honours at the university of Louvain-La-Neuve and has spent a period of his high school career at the ‘Norges Handelshoyskole’ in Norway. He acquired his first marketing and sales experience at Beiersdorf and Campbell foods. In 2010 he joined Unilever, where he held several positions, the last being Marketing Director for Unilever Belux, before joining Brussels Airlines.

Brussels Airlines’ 3.500 employees put their guests at the center of everything they do, under the motto ‘We go the extra Smile‘.
Tanguy’s task consists of further reinforcing Brussels Airlines’ mission to become the most personal airline, bringing people together and making travel with them a pleasure.
New under his responsibilities will be the Product Team, which was previously part of the Customer Experience department. Upcoming projects include the design and implementation of a new in-flight experience on the long-haul fleet ahead of the intended fleet renewal starting in 2018.

In 2014 we changed our commercial strategy to be able to stay ahead of competition and adapt to the very much changed market environment. With that, we also rebranded Brussels Airlines entirely to make it a future-proof brand. The strategy, including its “no compromise” positioning, is clearly paying off and has reinforced Brussels Airlines’ market position. In a fast-paced industry, with high competition, traveling has become a fast moving consumer good. With Tanguy, we welcome a very experienced marketer to our company who is sure to be able to implement a sustainable marketing strategy and to keep Brussels Airlines one step ahead‘ commented Christina Foerster, Chief Commercial Officer Brussels Airlines.

(The Brussels Airlines team in Kampala)

In Eastern Africa does Brussels Airlines serve Entebbe in Uganda five times a week and also flies six times a week to Kigali / Rwanda with one of the flights continuing to Bujumbura / Burundi.
In Uganda, to where the airline has been flying for the last 15+ years, succeeding predecessor SABENA, was Brussels Airlines repeatedly honoured for their support to the country’s tourism industry.