NATIONAL CONFERENCE OF SUSTAINABLE TOURISM FOR DEVELOPMENT IN THE REPUBLIC OF CONGO
(Posted 22nd July 2017)
(Fifi Rurangwa seen here with – from left to right –
Dr. Taleb Rifai, UNWTO Secretary General, Sandra
Idossou, Publisher of the ServiceMag and Carmen
Nibigira of the East Africa Tourism Platform)
Writes Fifi Rurangwa, Head of Africa Expansion and Airline Partners at Wakanow, who participated in the various panel discussions held in Brazzaville:
The Republic of Congo has adopted a five years National Development Plan (NDP) and a Strategic Document for Growth, Employment and Poverty Reduction (DSCERP). One of the strategic pillars of NDP and DSCERP is the Economic diversification through seven economic clusters, including tourism and hospitality. With the aim to realize this strategic choice, the Government decided to draw up and adopt a "Sustainable Tourism Development Master Plan" to lay the foundations for planned tourism. The Plan includes a high contribution of the achievement of the economic diversification and the development of the country as stipulated by the PND and the DSCERP.
Beginning in 2013, a consultation framework was implemented by the UNDP Representative Office in the Republic of Congo. The objective was to ensure the efforts for the tourist activity development in the Republic of Congo. The project "Development of the strategy and of the master plan for the sustainable tourism development" was launched in December 2014 and were made throughout the following year. The Master Plan will be the tool for the implementation of the Government’s vision for the tourism sector. The principal interest has been to define the main orientations of the sector and fix the medium and long-term objectives, by describing the programs and projects to be implemented to achieve these objectives in a coordinated, synergistic and coherent way. The goal is to build a touristic industry, better contribute to the Republic of Congo’s economic and social development. The success of the master plan implementation is largely dependent on the involvement of other sectors of the economy, the process considered the following aspects:
– The tourism statistics
– The institutional and regulatory aspects of tourism
– Financing and investment in the sector
– The development of tourist sites
– The installation and promotion of the tourist sites
– The transport and infrastructure equipment
– The tourism education.
The country holds a remarkable physical potential and, sometimes exceptional. These assets could contribute to improve the population living conditions, if they are developed and marketed in a sustainable development perspective.
Like other regional economic blocks; CEMAC countries, the Government of Congo is compelled to diversify the economy, particularly in the service industry with a focus on tourism. A very ambitious objective to ensure this diversification is this sector tends to contribute to the national economy, around 10% of GDP. The first national tourism conferences in the Republic of Congo-Brazzaville had an objective to provide a privileged moment of exchange and discussion between the main actors, both national and international, interested in the sector with the view to allow the government to put the bases of the implementation of its politics.