MALAWIAN HOTEL GROUP ON EXPANSION DRIVE
(Posted 26th September 2017)
As a unique African lifestyle brand does The Latitude Hotels Group combine the very best of the local community in which it is based, with all the conveniences the discerning traveller comes to expect in this day and age in regard of creature comforts.The company has its origin at Kaya Mawa on Lake Malawi and two more hotels, the Latitude 13 in Lilongwe and the Latitude 15 in Lusaka have opened since.
It is understood that Latitude is now eyeing an expansion into the near region with plans for Harare / Zimbabwe and Maputo / Mozambique but also further on to Eastern Africa with hotels planned in Kampala / Uganda, Addis Ababa / Ethiopia, Kigali / Rwanda and Dar es Salaam / Tanzania.
Latitude 13, Lilongwe, Malawi
Located on the northern edge of Malawi’s capital city, Latitude 13 was born in 2012 from the major refurbishment of the former home of the Japanese ambassador to Malawi. With six garden suites, 19 long stay apartments, a fitness centre, health spa and meeting hub, Latitude 13 fast established itself with the city’s thriving Embassy, NGO & business community as a go-to centre for socialising, music, art and fashion as well as for productive meetings and buzzy events.
Latitude 15, Lusaka, Zambia
Set amidst the beautiful tree-lined avenues of south-east Lusaka Latitude 15, opened in 2014 and is only 20 minutes from the city centre and 30 minutes from the international airport. Here a thoroughly modern blend of Africa with a cosmopolitan twist pervades 32 spacious guest rooms, 3 long-stay apartments, restaurant, bar, lounge, poolside terrace and The Works: a business environment that’s both stimulating and stylish offering a mix of open-plan ‘hot-desking’ spaces, as well as single and multiple-person private offices, meeting rooms and event spaces.
Furthermore Latitude 15 is the first destination for The Other Side Club – a private members club that is at once modern, refreshingly informal and engagingly sociable, comprising separate dining, drinking, networking and socialising den, gym, spa, heated pool and contemporary workspace hub.
The Other Side Club concept is scheduled to roll out throughout the group with reciprocal membership across cities, allowing access to art-exhibitions, food festivals, Ted-style talks, fashion shows and events unique to each destination but with a unifying cool ‘Latitude Attitude’.
Latitude 0, Kampala, Uganda
Planned to open in late 2018 will Latitude 0 will incorporate 52 airy rooms all with lake views. Facilities will be of the usual Latitude stylish high standard with signature restaurant and bar, chic rooftop sushi bar, fitness centre, spa and 20m swimming pool overlooking the lake. The Works business area will be allocated its own floor and The Other Side private members club will comprise of lounge/den, bar, dining area, billiards room and elegant cigar lounge.
Latitude Hotels has now appointed Small World Marketing as their PR representatives where this fast growing upmarket hotel company with roots in Malawi joins other top ranked names like the Naibor Camp in Kenya, the Selous Safari Company in Tanzania, the Zanzibar White Sands Luxury Villas & Spa and the Bale Mountain Lodge in Ethiopia, among others.
Anita Powell, owner of Small World Marketing commented when the deal was announced: ‘We are thrilled to be appointed as the PR agency for The Latitude Hotels Group. They bring a really exciting, different offering to the African travel industry with a multitude of story angles. We cannot wait to start spreading the word‘.
Nicholas Best, Group Commercial Director, Latitude Hotels Group then added: ‘I am very pleased that with their strong connections and professional go-to attitude we have found the right partner to help us with our goal of becoming the leading owner & operator of boutique hotels across Sub Saharan Central and East Africa‘.