Experience Africa by #Atta – a new tourism trade show dedicated to our continent


(Posted 17th October 2017)

Experience Africa by Atta is the first ever dedicated travel trade B2B show concept in the UK showcasing a diverse spectrum of African travel products and experiences. The invitation only show aims to stimulate business growth between key UK & European buyers, influencers and suppliers while uniting delegates during a full programme of inspired events. The launch show will debut at London’s Canary Wharf CCT venues in London next year over three days from Monday 25th of June to Wednesday 27th of June.Nigel Vere Nicoll, Chief Executive of Atta commented: ‘There has been a significant gap in the market for a dynamic annual event like this and seeing the opportunity, it was simply a logical step to launch a totally new kind of gathering to be held in the UK capital that’s both a joyful celebration of the continent and commercially relevant to all its participants, redefining other generic shows available across the globe‘ while Chris Mears, Chief Operating Officer of Atta and CEO elect added: ‘Entry is open to all Atta and non-Atta members operating services within Africa. We are anticipating a diverse cross section of quality exhibitors, whether mainstream or luxury, to flock to the show’s debut as well as being a savvy ticket for high profile sponsorship opportunities‘.

Meanwhile has ATTA also confirmed this publication to be a media partner member to the organization, acknowledging the sustained support extended by disseminating information to the ATTA membership and beyond.

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