ATTA Experience Africa show


By Charlotte Beauvoisin


At the recent ATTA cocktail event at WTM London, Charlotte Beauvoisin, Publisher of Diary of a Muzungu had an opportunity to learn about Experience Africa whose inaugural event is scheduled to take place 25-27th June 2018.

The template for this new ATTA event is based on the successful Experience Latin America.

Byron Shirto, Director of Talking Stick, organisers of this event told Charlotte: “The aim of Experience Africa is to address a gap in the market. PURE and other shows offer a new style of trade event but for the luxury market only. Experience Africa represents a renaissance of a trade show that offers broader experiences, whether overlanding or 5 star luxury camping, for example. Experience Africa will bring together all key players. Not only will we engage with hosted buyers; we’ll also engage with senior sales people.”

Experience Africa aims to provide a more relaxed setting in which to conduct business. In contrast to the white walls of Excel (last week’s venue for WTM London) and more traditional conference venues, the 32nd floor of Canary Wharf provides panoramic views across the capital of the U.K. The penthouse at the top of Canary Wharf will be themed for the event and registration will include seminars, lunches, evening events, entertainment and networking opportunities for all.

The organisers are expecting to host 120 exhibitors from Africa and 300 buyers from Europe with 44 ‘match-making’ appointments available. The aim of the event is to increase the number of visitors to Africa from UK and Europe, currently 5% and 7 % respectively.

Experience Africa is open to both ATTA and non-ATTA members. Registration costs are:

ATTA members

*Early bird £2350

Regular cost £2650

Non members

*Early bird £2650

Regular cost £2900

*At the time of publication, early bird registration is available until end November.*

For more information:

Visit the Experience Africa web site

Email info

Follow Experience Africa on Twitter

Call the organisers on +44 (0)1242 506444