‘EXPERIENCE AFRICA‘ TURNS INTO KEY PLATFORM FOR DOING TOURISM BUSINESS WITH AFRICA
(Posted 28th June 2018)
The first ever three day marketing event organized by Atta in London ended yesterday evening on a high note.
Atta reported that some 3.700 meetings were arranged during the exhibition, bringing together well over 100 suppliers from Africa with a large number of buyers as well as arranging for one on one time with travel media personnel.
The initial feedback received by Atta also shows that they hit bulls eye with the staging of this event, which – at the end of the traditional ‘green season‘, previously referred to as off season or low season – allowed suppliers and buyers to set aside time to travel to London and meet, discussing nothing but doing business with Africa’s leading travel destinations.
It is understood that, following the success of the inaugural edition, this event will become an annual fixture for Atta members.
To become a member of Atta, Africa’s leading tourism trade association, click on https://www.atta.travel/about-atta/reasons-to-join/ or simply click on the following button: