Visit #Rwanda partnership with #Arsenal kicks off with a loss for the home team


(Posted 13th August 2018)

Arsenal Football Club did not live up to the high expectations Rwandans had as the ‘Visit Rwanda‘ partnership took effect with the first match of the new English Premier League Season.

Outclassed by two goals to nil did defending Champions Manchester City take home all three points but at least did spectators of the match have ample time to see the ‘Visit Rwanda‘ display on the sleeves of the Arsenal players while they strolled around the field.

Participating at the launch was Clare Akamanzi, CEO of RDB, Yamina Karitanyi, High Commissioner for Rwanda to the United Kingdom and special guests The Rt. Hon. Patricia Scotland, Secretary General of the Commonwealth, Lord Stuart Polak, Mazen Al Sawwaf, Rageh Omaar, Alby Shale and Paul Milton. UK Tour operators Amanda Bond, Taqi Moledina and Andrew Dunnwerealso guests along with members of the Rwandan community in the United Kingdom.

Speaking during the launch, CEO Clare Akamanzi said:

The story of today’s Rwanda is one of vibrancy, beauty, energy, creativity and innovation. This partnership has already started to create greater global awareness of Rwanda’s culture, natural attractions, and numerous opportunities. With the launch today of our new website,, the world will discover why we are the second fastest growing economy in Africa and a unique tourist and convention destination on the continent‘.

On 23rd of May 2018, RDB, through the Rwanda Convention Bureau, became Arsenal’s first official sleeve partner as part of Rwanda’s drive to become a leading global tourist destination.

The three-year deal will also see ‘Visit Rwanda’ become Arsenal’s official Tourism Partner. The ‘Visit Rwanda’ logo will feature on the left sleeve of all teams next season.

Arsenal players from the men’s and women’s teams will visit Rwanda and club coaches will host coaching camps to support the development of the game for boys and girls in the country.

Visit Rwanda’ will gain global exposure through branding on match day LED boards at Emirates Stadium, interview backdrops and a broad range of other marketing rights.

Rwanda’s growing tourism sector has seen the number of visitors double in the last decade. The country’s national parks are attracting a record number of tourists due to growing numbers of wildlife including black rhinos, lions, zebra, chimpanzees and the famous mountain gorillas. Rwanda is also attracting new hotels and lodges across the country, making it easier to experience unique and memorable vacations.

Rwanda is ranked the second easiest place to do business in Africa by the World Bank and has been awarded for its leadership in tourism and competitiveness by the World Travel and Tourism Council (WTTC) and the World Economic Forum respectively.

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