REUNION CREATES NEW INTERACTIVE MAP ON WWW.GEO.FR
(Posted 15th March 2019)
Reunion Island Tourism launched a digital communication operation on the site www.Geo.fr on which was designed a mini-site integrating an interactive map of Reunion.
Find on it feature articles and a contest targeting GEO readers, who are particularly fond of nature and adventure.
The new feature is particularly adapted to the Réunion destination and available via www.Geo.fr.
At the heart of the device is a mini-site hosting an interactive map of Reunion.
Both graphic and fun, this map will allow the surfer to walk virtually across the island of Reunion, get acquainted with its geography and discover its strengths and the priority recreational sectors of the intense island.
Before exploring the interactive map, the visitor will be offered a dozen themes representing the island’s flagship activities: hiking, cultural discoveries, gastronomy, water sports, air sports, forest observation and wildlife, idleness and swimming, and activities with children.
The goal is to define a profile of traveler in order to propose activities that correspond to his affinities.
A trip with Air Austral to win
In addition to this interactive map, some twenty articles will be published on the site in order to focus on unavoidable and varied experiences all over the island. Travel under the lava to the volcano, in the heart of the Malbar traditions in Saint-André, the richness of the Creole heritage in Saint-Denis, snorkelling and bread-stoppers under the filaos of Saint-Gilles … Here again the objective is to offer visitors to the site, an insight into the richness of the island’s richness.
Third part of this scheme, a contest is organized in partnership with the regional airline Air Austral . Questions will be asked to the Internet about the various possible activities in Reunion with, to the key, tickets to be won.
110,000 visits in two months
This mini-site is destined to be a permanent feature and will remain accessible on the site www.Geo.fr.
Its launch will be accompanied by an ambitious PR campaign spread over two months. A real reference for tourists looking for adventure, the www.Geo.fr site will centralize this campaign and will make it possible to reach a broad but qualitative target for Reunion Island Tourism. Over two months, at least 110,000 visits are expected on the French-speaking markets.
Readers of GEO, a media known and recognized for its editorial quality and the second most widely read press title by the CSP +, are indeed true lovers of travel, rich in emotions and discoveries. This is exactly what Réunion has to offer.
For more information visit www.reunion.fr