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The Latitude Hotels Group was born out of necessity – its founders could find few quality, “cool”, urban African hotels to stay in or recommend to their friends and colleagues visiting the continent. Whilst wonderous safari & beach destinations abound in Africa, many is the traveller who has bemoaned a city stay beyond Cape Town, until the birth of Latitude that is.
The Latitude Hotels Group is a distinctly African lifestyle hospitality brand offering chic city hotels as slick as the most sought after in Europe – think sprightly and progressive, with groovy African overtones, and you will come somewhere close to what makes Latitude’s properties so desirable, and so unique. The portfolio has now expanded with the third property to The Latitude Hotels Group collection, Latitude 0°.
Latitude 0°- named after its position on the equator – opens in July. Located on the outskirts of the lively city of Kampala, atop the peak of the quiet, leafy suburb of Makindye, it just 45 minutes from the international airport.
Latitude 0° incorporates 47 airy rooms all with lake or city views. Facilities are of the usual Latitude stylish high standard with exceptional restaurant, bar and lounge, hip rooftop bar, spa, and fitness centre with 18m swimming pool overlooking the lake. ‘The Works’ business environment with private workspaces and meeting rooms is allocated its own floor, while ‘The Other Side’ private members club offers a separate lounge/den, bar and dining area, along with games room, elegant cigar lounge and screening room.
The Latitude Hotels Group sees its relationship with each local economy as a symbiotic one, with a positive social impact and sustainability at the heart of the brand. Each hotel provides a platform for local artists and producers to showcase the best of African creativity and talent. This is developed to an unprecedented level at Latitude 0°.
The stunning signature interiors are sourced through Latitude’s longstanding partnership with ethical art organisation Katundu – and they create a space which reflects the vibrancy of the immediate Ugandan locale. Katundu’s numerous art partnerships within the community are dynamic, inventive, ambitious and inspirational. The resulting hotel interiors are exciting and powerful, leaving a lasting impression of beauty, style and substance. Each piece tells a story beyond its immediate visual allure – whether it’s the inclusion of street kids in the artistic process; the creation of something exquisite from discarded waste; or the scouring of local markets for historic treasures to breathe new life into… Latitude 0° feels as much ‘art gallery’ as ‘hotel’, offering guests an unexpected insight into the best of modern African art.
The belief in operating sustainably extends across the business: energy use, HR practices, local sourcing and community partnerships. At Latitude 0°, with as few exceptions as possible, the employees are local, as are the architects, engineers and quantity surveyors.
Nicholas Best, Group Commercial Director, commented: “At Latitude 0° our Team have really taken our already distinct style and proposition to another level; the hotel is bigger in scale, and with even more Latitude pizzazz. Kampala is an exciting, up-and-coming African capital, and the hotel’s elevated position, overlooking both Lake Victoria and the city makes Latitude 0°the ultimate place to relax and enjoy our individual take on Ugandan hospitality, whether you’re visiting for business or pleasure.”
Other Latitude Hotels in Africa can be found in the following locations and offer equally
unique features and personalized hospitality:Latitude 13, Lilongwe, Malawi
Nestled in the leafy lanes on the northern edge of Malawi’s capital city, Latitude 13 was born in 2012 from the major refurbishment of the former home of the Japanese ambassador to Malawi. With six garden suites, 19 junior suites, a fitness centre, health spa and meeting hub, Latitude 13 fast established itself with the city’s thriving Embassy, NGO & business community as a go-to centre for socialising, music, art and fashion, as well as for productive meetings and buzzy events.Latitude 15, Lusaka, Zambia
Set amidst the beautiful tree-lined avenues of south-east Lusaka, Latitude 15, opened in 2014, is ideally positioned only 20 minutes from the city centre and 30 minutes from the international airport. Here a thoroughly modern blend of Africa with a cosmopolitan twist pervades 32 spacious guest rooms, 3 apartment suites, restaurant, bar, lounge, and poolside terrace. The Other Side offers guests an additional lounge, bar and al fresco dining alongside a second pool, with fitness centre and spa, while The Works, a business environment that’s both stimulating and stylish, balances a mix of open-plan ‘hot-desking’ spaces, with single and multiple-person private offices, meeting rooms and event spaces.
Future Latitude Hotel projects
Further hotels are in the planning stage in cities like Addis Ababa, Dar es Salaam, Mauritius, Nairobi and Harare and all are expected to join the group in the coming years. For more information click on: www.thelatitudehotels.com