ZANZIBAR SEEKS TO CREATE NEW BRAND IMAGE FOR THE SPICE ISLAND
(Posted 26th July 2019)
Zanzibar’s Minister for Information, Tourism and Heritage, the Hon. Mahmoud Thabit Kombo, yesterday launched the national branding committee to which he had invited 18 key stakeholders from the private sector and private sector organizations across Zanzibar.
According to information received will the new committee meet six times a year in order to discuss ways and means, and devise measures, to uplift Zanzibar’s international profile and make the destination more visible across the world.
Among those asked to serve on the committee are tourism marketer and renowned photographer Javed Jafferji but also leading hotel managers, tour operators and others.
Javed in fact is the brain behind the Zanzibar Tourism Summit – and the upcoming Zanzibar Tourism Show and Awards – which launched earlier today at the Verde Hotel and is extending until tomorrow evening. The summit is bringing together not just local stakeholders but a number of delegates from the Tanzanian mainland, the East African region and beyond.