MAGICAL KENYA TRAVEL EXPO’S 9TH EDITION BEGINS WITH THE ARRIVAL OF HOSTED BUYERS AND TRAVEL MEDIA
(Posted 25th September 2019)
Kenya is playing host to tourism business people from about 50 countries participating in this year’s Magical Kenya Travel Expo (MKTE), the largest tourism fair in the region organized by Kenya Tourism Board (KTB).
The tourism exposition which is set to run from 2nd to 4th October, 2019 will be preceded by tours organized for the business buyers to different tourism attractions across the country from 27th September to 1st October, 2019.
“We shall showcase our rich products and experiences to the buyers to enable them get a first-hand exposure of what magical Kenya has to offer before a three-day exhibition,” says KTB Chief Executive Officer Dr. Betty Radier.
Already 164 hosted buyers and 20 international media personalities are confirmed for the event that has also attracted tourism boards from the wider Eastern Africa region. They include the Rwanda Development Board, the Uganda Tourism Board, the Tanzania Tourism Board, theSeychelles Tourism Board and the Zimbabwe Tourism Authority.
Radier said that the expo presents an opportunity for over 211 local exhibitors including hotels and travel agencies to benefit from a cost-effective promotional platform that will generate new business through interaction with international trade.
Seminars with compelling themes on current trends in travel industry will also be presented during the three-day expo.
According to the CEO, the number of hosted buyers and exhibitors recorded a 15% and 3% increase respectively compared to the 2018 expo, a trend she noted was a testament to the growing recognition of MKTE as Africa’s show of choice as well as Kenya’s global stature as a Meetings, Incentives, Conference and Exhibition (MICE) destination.
Hosted buyers include travel agents, tour operators, hoteliers and travel trade media from Kenya’s key tourism source markets in Europe, Africa, Asia and the Americas. “This is yet another opportunity for our hospitality industry to network and explore business opportunities at the leading travel trade expo in East Africa” added Radier.
Tourism stakeholders in Kenya are optimistic that at the close of 2019 the country will record more arrivals given the reduced insecurity incidences and the prevailing conducive business environment buoyed with transformative strategies on tourism promotion and marketing by KTB.
“The positive outlook is already visible in the first quarter of the Financial Year (July-September) in which international arrivals closed at 604,690, compared to same period last year which posted 587,385 arrivals. This is a growth of 2.9%”, disclosed the KTB Chief Executive Officer.