SEMINARS SET TO DRAW IN ATTENDEES TO DISCUSS ISSUES CRITICAL TO TOURISM TODAY
(Posted 28th September 2019)
The organizers of the Magical Kenya Travel Expo have paid extra attention this year to offer attendees added value by availing tourism trade seminars discussing issues of concern to the industry.
Events are taking place from Wednesday next week, 02nd of October right up to Friday the 04th of October, which also happens to be the last day of #MKTE2019.
KTB has now availed an overview with ATCNews can share with readers, what themes are being discussed and those interested should click the register button to be sure of a space in the no doubt crowded venues across the Kenyatta International Convention Centre:
The seminars take place during the MKTE show hours in the presentation theatre in the outdoor exhibition area. Spaces are limited so registration is vital.
This is what you can look forward to on the seminar programme.
SEMINAR 1: WEDNESDAY, 2 OCTOBER 2019
Tourism & Digital Transformation: The Impact of Technology on Tourism
13:00 – 14:00
This is a panel discussion, with specialists in the field, on the impact of technology on tourism.
The digital age is resulting in travellers who are highly connected and demand instant information about tourism offerings tailored around their needs. Digital technologies have the potential to give small tourism businesses in emerging destinations direct access to a global market of travel consumers for the first time, vastly expanding their prospects.
Like in many industries, digital technologies are vital to the growth of the majority of developing economies and have the potential to create jobs and promote entrepreneurship and innovation. Even though many low-income economies can potentially benefit from this digital transformation, others are at risk of being left behind if they fail to embrace the wave of change.
Moderator: Mqondisi Gumede, The OMG
Panelist: Lefteris Sergidis, The Travelbook Group
Panelist: Naomi Mutua, Ogilvy Public Relations Kenya
Panelist: Nicole Hankar, Last Minute: Mara
SEMINAR 2: THURSDAY, 3 OCTOBER 2019
Change Makers: The Role of Storytelling in Community-Based Tourism
13:00 – 14:00
This will be a discussion involving storytellers and those involved in promoting community-based tourism.
Creative storytelling generates an explorative scenario in which local inhabitants and tourists can discover the multiple dimensions of a destination. It can be used as a tool for deep understanding and experiencing cultures. It also has the potential to foster friendships across challenging divides. It stimulates a dialogue among the audience, promoting the creation of their own content that they can share using proposed hashtags on social media, taking an active role in shaping the destination narrative.
Moderator: Grace Wangari, Wangari the Storyteller
Panelist: Katchie Nzama, Blogger
Panelist: Muthuri Kinyama, Turnup.Travel
Panelist: Peter Ndung’u, Travel, documentary, and lifestyle photographer
Panelist: Daniel Osabinyi, Nai Nami
SEMINAR 3: FRIDAY, 4 OCTOBER 2019
Recognizing Innovators: Digital Technologies in Sustainability & Eco-Tourism
13:00 – 14:00
This will be a panel discussion, with specialists in the field, on eco-tourism and sustaining the environment.
Sustainable tourism not only requires social and economic information but also includes environmental data. Such data is vital to improving tourism planning and strategies. Through digital technology, conservationists are able to collate research and data on the environment and biological diversity ecosystems. It is with these data that we can all influence change. Through technology, data, stakeholders that include conservationists, and government, the tourism sector is able to make a push towards a strengthened sustainable tourism industry.
Moderator: Maurice Oniang’o, journalist and filmmaker
Panelist: Leroy Mwasaru, Greenpact
Panelist: Brian Bosire, UjuziKilimo