|Enter your story – or one you just can’t help sharing – in one of the 12 WTM Africa Travel & Tourism Awards categories before 29 November 2019. Only campaigns executed in the period 1 January 2018 to 28 November 2019 will be eligible for the 2020 WTM Africa Travel & Tourism Awards.
Two South African Tourism campaigns have been shortlisted at the 2019 edition of the International Travel & Tourism Awards, the winners of which will be announced on 5 November 2019 at a glitzy ceremony at the brand new Magazine London. The International Travel & Tourism Awards in London provide a platform to honour the front-runners in travel and tourism across 15 categories, judged by a carefully selected independent, international panel of judges with extensive travel & tourism expertise.
‘Discover Your South Africa’ (by The Brighter Group) is nominated in the ‘Best Destination Campaign – Country’ and the digital version of the campaign (by Ginger Juice) is up for an award in the ‘Best Digital Campaign in Tourism’ category.
SA Tourism’s ‘Discover Your South Africa’ is an experiential out-of-home campaign, launched across five UK cities in 2018 to inspire holidaymakers to visit the destination. Wearing EEG brain-reading technology, consumers were tasked with walking through a series of rooms that showcased the destination’s key pillars. This helped identify each user’s unique travelling style and created their ideal South Africa itinerary from their subconscious preferences. SAT collaborated with Trailfinders and Virgin Atlantic so these itineraries could be booked on site. As a result, 2,010 unique leads were captured with a 77% interest in booking a holiday to South Africa.
The digital version of the campaign showcases South Africa’s diversity and helps prospective visitors choose the perfect trip. The ‘Discover Your South Africa’ digital campaign featured 36 eye-catching Instagram-style square images in 9 sections, highlighting the country’s diverse scenery; food & wine; culture; city life and wildlife; each themed around the colours of the Rainbow Nation. Over 17,000 people took part to discover THEIR South Africa.
For more details on the awards, visit https://africa.wtm.com/Awards1/
For details on how to submit entries for the inaugural WTM Africa Travel & Tourism Awards, visit https://africa.wtm.com/Awards/. The 2020 edition of WTM Africa takes place in Cape Town from 6-9 April. Find out more about #WTMA20 at http://africa.wtm.com/.
For details on how to buy tickets to attend the WTM London Travel & Tourism Awards, visit https://awards.wtm.com/en/tickets/. The next edition of WTM London takes from 4-6 November 2019. Find out more about #WTML19 at https://london.wtm.com/