Houston Marketing offers more Spotlight Workshops


(Posted 24th October 2019)


The Israeli Market to Africa & Indian Ocean Islands is growing rapidly.

Last year 26,000 Israelis visited South Africa and 6000 went to Kenya. Israel has also become a prime target market for Tanzania and in particular Zanzibar with 20,000 arrivals in 2018.

The number of scheduled flights ex Tel Aviv to Africa is increasing – Rwandair and Air Seychelles have recently started flights to Tel Aviv while Ethiopian Airlines flies daily from Tel Aviv to Addis. There are also Israeli charter services into Zanzibar.

This increased interest in the Israeli Market has prompted Houston Travel Marketing to arrange a Spotlight workshop in Tel Aviv on 30th of March.

Houston has teamed up with PITA Marketing -Israel’s leading Tourism Marketing Company to organise this one day workshop.

A maximum of 20 Exhibitors from Africa/Indian Ocean will be invited and they will participate on 20 round robin sessions with the leading Israeli outbound tour operators ,wholesalers & Incentive Travel DMC’s who sell Africa.

The full day workshop will be followed by a networking cocktail party which will also be attended by Israeli travel press.

Who Should Exhibit

Hotels and Safari lodges; Beach Resort; International airlines; Africa & Indian Ocean Inbound Tour operators; African & Indian Ocean island Tourist Boards; Provincial & City Tourism Associations; Car Rental

Profile of Buyers Attending

Israeli Outbound Tour operators & wholesalers who sell Africa /Indian Ocean; Incentive DMC’s; corporate and leisure Travel Agents actively selling Africa & Indian Ocean.

We expect 30-40 trade to attend from 25-30 different companies.

Sunday 29th March – TEL AVIV
19h00 – Exhibitor welcome party and briefing session at an Israeli restaurant.
Drinks included. Meals can be ordered at your own cost

Monday 30 March – GEORGIAN Restaurant Rothschild Street TEL AVIV
09:30 -17h00 Spotlight Workshops .20 B2B round robin sessions of 10 minutes each with tea breaks & networking lunch

17h00 -18h00 – End of Event Cocktail Party for attendees and travel press

Tuesday 31 March
Fly home

Costs – USD1500 per table Plus hotel accommodation.


Spotlight 2020 Programme.


Derek Houston is once again organising a comprehensive series of Spotlight workshops and expos around Africa and Europe during 2020.

It kicks off with Spotlight Arusha on 29th of January specifically focusing on Tanzania and East African inter regional tourism. It will be held at the new Gran Melia Hotel in Arusha .

Already 20 Tanzanian, Zanzibar and Kenyan companies have confirmed participation

For further information visit www.houstonmarketing.co.za
or email derek@houstonmarketing.co.za