ZIMBABWE TOURISM AUTHORITY READY TO MARKET THE COUNTRY AT WTM IN LONDON
(Posted 31st October 2019)
A large delegation from Zimbabwe is heading to London for World Travel Market 2019 to change the narrative about the country and correct wrong impressions given by sections of the international media, telling their story of hope and resilience and showcasing the many attractions the country has on offer for visitors.
Zimbabwe’s tourism sector will once again participate at a series of high-profile industry conferences and seminars at the leading global event, World Travel Market (WTM) London, which takes place from 04th to 06th of November 2019 at ExCeL, London. The Zimbabwe Tourism Authority (ZTA) in conjunction with the Ministry of Environment, Tourism and Hospitality Industry will join hands with the tourism industry’s private sector in an effort to consolidate the country’s European market share. The Zimbabwe Tourism Authority Acting Chief Executive, Mr Givemore Chidzidzi, elucidated the motive of Destination Zimbabwe’s presence at this leading travel fair and said to ATCNews: “Our participation is anchored in the confidence espoused from the ratings and positive stories on Zimbabwe by global media who are opinion shapers in themselves such as Lonely Planet, the BBC, Discovery Channel and Aljazeera. Ours is a story of hope.” WTM is one of the largest and most established travel events in the world. It is the second largest travel show after German’s International Travel Bourse (ITB). It attracts over 51 000 global travel trade hotel professionals such as tour operators, airlines and international media. The World Travel Market presents an excellent platform for Destination Zimbabwe to exhibit and tell its beautiful story. From the impressive extraordinary remnants of civilisations gone by – the Grand Medieval Palace, the Great Zimbabwe to the Majestic Victoria Falls, the pristine wildlife and nature which remain etched in the minds of many a traveller. Zimbabwe’s is a thrilling story of a wonderful people and culture, rich history and heritage and of timeless beauty and hope ready to be shared with the world. Following on from last year’s successful introduction of the Regional Inspiration Zones, WTM London 2019 will continue to host a varied selection of informative sessions in each of the areas – fitting with the region in which the stage is located. This year’s edition will see a Ministers’ Summit hosted by the UNWTO’s Secretary General, Zurab Pololikashvili and WTM London’s Senior Director, Simon Press. This summit will provide a practical platform for tourism leaders in the public and private sectors to share best practices and create new innovative perspectives for the travel sector. With great anticipation, all is set for Destination Zimbabwe’s participation at the leading travel and tourism trade show in the United Kingdom.