Houston Marketing’s Spotlight on Africa Workshops aims to open up the Israeli market

Bookings open for the Spotlight Tel Aviv Workshop
Africa & Indian Ocean Islands: 30 March 2020
The Israeli Outbound Market to Africa & Indian Ocean Islands is growing rapidly
Last year 26,000 Israelis visited South Africa and 6,000 went to Kenya. Israel has also become a prime target market for Tanzania (in particular Zanzibar) with 20,000 arrivals in 2018.

During 2018, 7.9 million trips by Israelis were made (by air) – a 12% increase compared to 2017. These trips were made by 4.1 million Israelis of which 2.2m travelled once and 1.9m twice or more.

This increased interest in Africa & Indian Ocean from the Israeli market has prompted Houston Travel Marketing to arrange a Spotlight Workshop in Tel Aviv on 30 March 2020.

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Fact Sheet
This trend also continued during the first 9 months of 2019 when approx 6.4 million trips abroad were made by Israelis – an increase of 3.4 % compared to the same period in 2018.

The total population of Israel is 9 million which means that almost half of the total population travelled abroad in 2018. The average age of Israelis traveling abroad is 40.

The main reasons for this high and constant increase of outbound traffic is the relative quiet military situation; the positive state of the Israeli economy; the decreased fuel costs, the strong value of the local currency and the open-sky policy which allows more airlines to fly to Israel increasing competition and lowering airfares.

Rwandair and Air Seychelles have recently started flights to Tel Aviv while Ethiopian Airlines flies daily from Addis to Tel Aviv. There are also Israeli charter services into Zanzibar.

You cannot miss the opportunity of infiltrating the booming Israeli outbound market
Houston has teamed up with PITA Marketing – Israel’s leading Tourism Marketing Company to organise this one-day workshop.

A maximum of 20 Exhibitors from Africa / Indian Ocean will be invited and they will participate on 20 Table Top Round-robin sessions with leading Israeli Outbound Tour Operators, Wholesalers & Incentive Travel DMC’s who sell Africa.

The full-day workshop will be followed by a networking cocktail party which will also be attended by Israeli Travel Press.


Sunday 29 March 2020: Tel Aviv

  • 19h00: Exhibitor Welcome Party and briefing session at an Israeli restaurant. Drinks included. Meals can be ordered at your own cost.

Monday 30 March 2020: Georgian Restaurant, Rothschild Street, Tel Aviv

  • 09:30 – 17h00: Spotlight Workshops: 20 B2B round-robin sessions of 10 minutes each with tea breaks & networking lunch
  • 17h00 – 18h00: Cocktail Party for attendees and Travel Press

Tuesday 31 March 2020: Fly Home


  • USD1500/ ZAR 22900 + VAT for South African registered companies
Spotlight on Africa Tel Aviv creates a unique chance for you to meet the leaders of the Israeli Outbound Market – at no other travel fair can you have this special B2B opportunity!
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Fact Sheet