|The theme for the Awards, ‘Under African Skies’ brings the continent’s rich storytelling tradition to life. It celebrates the storytellers that capture the essence of Africa, inspiring a spirit for adventure in people from around the world. They tell stories that journey across oceans and borders, bringing Africa’s vibrancy and mystery to life.
Megan Oberholzer, Portfolio Director: Travel, Tourism & Sport Portfolio at Reed Exhibitions, said that the WTM Africa Travel & Tourism Awards’ focus on storytelling is geared entirely around sharing the African travel story with the world. “People seek out experiences on their travels that enrich their lives – and we want to share the stories of the travel partners who facilitate these life-altering experiences for millions of people from around the world, each year.
The inaugural Awards celebrate the best of national, regional and city tourist boards and recognises outstanding private sector companies and individuals in 12 categories, judged by an independent panel of industry experts. The categories for the 2020 WTM Africa Travel & Tourism Awards are:
- Most compelling National Tourism Board Story
- Most compelling Regional/City Story
- Most compelling Technology & Innovation Story
- Most compelling Agency Story
- Most compelling PR Story
- Most compelling Digital Campaign in Tourism Story
- Most compelling Digital Influencer Story
- Most compelling Wellness Destination Story
- Most compelling Responsible Tourism Story
- Most compelling Adventure Story
- Most compelling Foodie Story
- Most compelling Inclusive Story
The category winners will automatically be nominated for entry into the International Travel & Tourism Awards 2020 at WTM London. The International Travel & Tourism Awards provide a platform to honour global travel and tourism leaders, in 15 categories.
Enter your own story, or one which inspired you, before 29 November 2019. Only campaigns executed in the period 1 January 2018 to 29 November 2019 will be eligible for the 2020 WTM Africa Travel & Tourism Awards.
For details on how to submit entries for the inaugural WTM Africa Travel & Tourism Awards, visit https://africa.wtm.com/Awards/. The 2020 edition of WTM Africa takes place in Cape Town from 6 – 9 April. Find out more about #WTMA20 at http://africa.wtm.com/.