#Africa #Tourism Updates from across the continent

OCTOBER | NOVEMBER 2 0 1 9
MARKETING AFRICA – OUT WITH THE OLD AND IN WITH THE NUANCE
Given the global trend for consumers seeking authentic experiences, cultural immersions and meaningful local interactions, Africa’s marketeers are increasingly shifting away from the tried and tested focus on wildlife…
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AFRICA MAKING MORE MONEY ON TOURISM FROM LOCAL TOURISTS
According to the World Travel & Tourism Council (WTTC) domestic tourism contributes 56 percent of Africa’s revenue from tourism.
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SKYSCANNER’S MUST-SEE SPOTS IN AFRICA IN 2020
Africa is vast and home to incredibly diverse landscapes, wildlife and culture, from penguin colonies at its southern tip to the world’s largest desert in the north. Here are just a few of the highlights from this amazing continent.
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ETHIOPIAN AIRLINES SAYS NATION IS REAPING BENEFITS OUT OF E-VISA SERVICE
The Ethiopian Airlines Group this week disclosed that the introduction of electronic visa (e-visa) service has enabled hundreds of thousands of international visitors to easily enter the country.
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WILL NEW GUIDE HELP HOW WE VIEW ANIMAL INTERACTION IN TOURISM?
There is an increasing movement, both locally and internationally, against tourism experiences that potentially harm animals.
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HAVE TOURISTS SEEN ALL OF AFRICA
It is projected that by 2030, consumer spending on tourism and hospitality in Africa will reach $261.77 billion. While this has definitely been a positive for the continent, the question still remains – have tourists seen all of Africa?
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CHERAE ROBINSON OF TASTEMAKERS AFRICA SHOWS YOU HOW TO EXPLORE THE FLAVORS OF GHANA
In a little more than a month, travelers will journey to Ghana for vibrant festivals like Afrochella and the Full Circle Festival. Cherae Robinson shares what to expect, where to go and why she thinks Accra is the foodie destination of our dreams.
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KENYAN RESORT TOPS CONDE NAST TRAVELER’S BEST RESORTS LIST
Most are in Africa, some are in Europe and only one is in the US – but all of these resorts are luxurious enough to make you feel like some of the Hollywood stars who stayed there…
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IS AFRICA SET TO BECOME THE WORLD’S LARGEST SINGLE MARKET
Under the African Continental Free Trade Area Agreement (AfCFTA), the African continent aims to narrow down its trade disputes and work in tandem towards achieving continent-wide prosperity.
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NOBEL PEACE PRIZE AWARDED TO ABIY AHMED, ETHIOPIAN PRIME MINISTER
Abiy Ahmed, the prime minister of Ethiopia, was awarded the Nobel Peace Prize, for his work in restarting peace talks with neighboring Eritrea and beginning to restore freedoms in his country after decades of political and economic repression.
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THESE FOUR WOMEN ARE CHANGING THE FACE OF AFRICAN CONTEMPORARY ART
"We’re moving towards a time where we want a contemporary art world to be more inclusive. I don’t think there’s a way back from this, it’s now and it’s a reality.”
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WHY THE ARSENAL DEAL IS A BIG WIN FOR RWANDA TOURISM
In 2018, Rwanda through its visit Rwanda brand signed a sponsorship agreement with Arsenal football club worth over $30 million for a period of 3 year, the deal has seen the brand visit Rwanda gain more traction with more people going to Rwanda…
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IN CONVERSATION: AFRICA’S FIRST PROFESSIONAL BASKETBALL LEAGUE
In February, the National Basketball Association announced the launch of the Basketball Africa League, or BAL, their first professional basketball league outside North America. OkayAfricatalked to John Manyo-Plange, Vice President of BAL.
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HOW OMOYEMI AKERELE IS REVIVING NIGERIA’S TEXTILE INDUSTRY
One woman, Omoyemi Akerele—a former lawyer who founded Lagos Fashion Week in 2011 through her fashion business development agency, Style House Files—has played a key role in putting Nigeria on the international fashion map.
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DON’T BE SURPRISED IF THE NEXT BIG THINGS IN MUSIC & FASHION COME FROM MALAWI
Malawi is home to artists who are creating a different country. One rooted in its traditions, but that has the confidence to look outwards. A country full of energy, creativity and hope.
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TANZANIA LOOKS TO HOLLYWOOD TO HELP ACHIEVE 2 MILLION TOURISTS BY 2020
Tanzania has set a target to receive 2 million tourists by 2020; and a number of initiatives have been put in place to guarantee that it happens. And for the country’s tourists’ board, this target, although ambitious, is very much achievable and can even be surpassed.
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FILMMAKER REINVENTING HOW AFRICAN WOMEN ARE PORTRAYED IN MOVIES
"My intention as a Cameroonian filmmaker is to decolonize myself from what I have learned from film and from what I have seen," she says. "African cinema is colonized by other forms of cinema. It is important for me to free myself from all this to find a form that is fair to the people I film."
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MARRAKESH’S UNDERGROUND ELECTRONIC SCENE IS AFRICA’S BEST-KEPT SECRET
An explosion of flavour, beats and colour, three-day electronic music and arts festival Oasis—which was founded five years ago—is Marrakesh’s most exciting yearly event.
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FLOEZAY TO CHANGE THE FACE OF AFRICA MUSIC
Promising Ghanaian-Nigerian Afro-beat and Afro-pop artiste FloEazy born George Okaikwei Okaiteye Junior is geared up to change and influence the music industry with his craft.
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THESE AFRICAN PHOTOGRAPHERS ARE REFRAMING THIER HOMELANDS
While heritage and identity tend to be core themes, these young artists are looking at their homelands with fresh eyes—and shattering old tropes in the process.
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THIS KENYAN ARTIST IS ILLUSTRATING AFRICAN WOMEN LIKE NEVER SEEN BEFORE
Phoebe Ouma spends a lot of her time with a pencil between her fingers, sketching women and clothing she finds interesting. Born in Nairobi, she says she has always been artistic.
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SOUTH AFRICA WINS THIRD RUGBY WORLD CUP TITLE OVER ENGLAND
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FEATURED EVENTS
AFRICACOM
12-14 November
CTICC
Cape Town, South Africa
IBTM WOLRD
19-21 November
Fira Barcelona Gran Via
Barcelona, Spain
UNWTO WOMEN EMPOWERMENT CONGRESS
25-27 November 2019
Accra, Ghana
SOUTH SAIL BEYOND THE ORDINARY!
EXPLORE THE RIVERS OF WEST AFRICA WITH BEYOND CRUISES AS 2019 MARKS THE 400TH ANNIVERSARY OF THE MIDDLE PASSAGE
INSTAGRAM POST OF THE MONTH
Patterns feat. 🇳🇬@nafisabukar | #Abuja⁠⠀📸: 🇳🇬@sanisegunkabir⁠⠀
@WORLDTOAFRICA
Africa Tourism Association | 99 Wall Street, #1855, New York, NY 10005

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