#BrusselsAirlines moves its loyalty programme entirely to ‘Miles & More’


(Posted 06th January 2020)

To simplify its loyalty program offer, Brussels Airlines has decided to offer its customers only one attractive loyalty program, Miles & More. Consequently, the programme launched in 2015 ‘LOOP’ will be discontinued as from 01st of February 2020.

LOOP members can however still use their LOOPs for a period of 12 months, until 31 January 2021.

It has been over four years since Brussels Airlines launched LOOP, designed for Brussels Airlines customers who travel on a regular basis but don’t fly enough to receive significant benefits from traditional frequent flyer programs. However, Miles & More has extensively developed its offer in recent years and the possibilities to earn and spend miles, herewith coming very close to the customer advantages offered by LOOP.

Knowing that many of the Brussels Airlines LOOP members are also member of Miles & More and looking at the developments of the Miles & More frequent traveler program, the Brussels based airline has decided to cease LOOP and to focus on the attractive program features of Miles & More instead.

What does this mean concretely for LOOP members?

  • As from 1 February 2020, it will no longer be possible either to enroll to the LOOP program, or to earn LOOPs.
  • All bookings including a valid LOOP number made by 31 January 2020 and flown by 31 January 2021 on Brussels Airlines-operated flights will still be rewarded in LOOPs.
  • LOOP members can still use their LOOPs by 31 January 2021 to book any Brussels Airlines-operated flight (as per the LOOP terms & conditions).

Brussels Airlines is Belgium’s national airline, connecting the capital of Europe to more than 80 destinations, of which 17 are located in Africa, the continent Brussels Airlines considers its second home.

Besides Africa, Brussels Airlines offers 65 destinations in Europe, 3 in North America and Tel Aviv. The company has over 4,000 employees and 48 aircraft operating some 250 flights daily, flying more than 10 million passengers a year to, via and from Brussels Airport.

Brussels Airlines connects the European capital daily with Entebbe in Uganda with one flight a week routing via Bujumbura in Burundi while the remaining 6 flights route via Kigali in Rwanda.

The airlines flies an Airbus A330-300 featuring the newly retrofitted cabin with a brand new Business Class product, a brand new Premium Economy cabin and a well tested and improved Economy Class.