#ATLF2020 moves from Durban to Kigali


(Posted 21st January 2020)

Rwanda has won the bid to host the 2020 Africa Tourism

Leadership Forum (ATLF) and Awards, set to take place at the Kigali Convention Centre between 13th to the 15th ofJuly, under the theme ‘Shaping a better future for intra-Africa travel together’.

Over the past three years, the Forum has fast become one of the continent’s leading intra-Africa events.

Building on this success, the Forum will see over 500 industry leaders convene in a bid to transform intra-Africa travel. This is in accordance with the outcomes of previous fora that took place in Accra (Ghana) in 2018, and Durban (South Africa) in 2019.

Organised by Africa Tourism Partners, in partnership with BDO South Africa, ATLF and Awards is the leading Africa travel and tourism thought leadership, multi-stakeholder, multi-disciplinary, and collaborative platform that looks at accelerating the continent’s tourism growth by setting out realistic goals that are attainable and actionable.

Affording attendees the opportunity to exploit new opportunities that benefit all stakeholders and the continent at large, the Forum has become a main driver behind the call-to-action for increased intra-Africa travel, modernising visa policies, and increasing air access for the greater benefit of ‘Destination Africa’.

ATP has identified various focus area’s for this year’s event, such as thought leadership; travel technology and innovation; transformation of intra-Africa travel; destination marketing and market access; MICE/business events strategies; African aviation routes and airlift; rural tourism development; start-ups; youth and women empowerment; and tourism investment funding. The event has also become a stable platform for Africa’s youth venturing into tourism and start-ups who are looking to unleash their full potential.

Kwakye Donkor, CEO of Africa Tourism Partners, says: “We are enthused that the event has become a blueprint for actionable collaboration among the continent’s tourism stakeholders and service providers over the past three years.”

Reflecting of 2018 and 2019 editions, Christelle Grohmann, Director at BDO South Africa, adds: “The Forum is very focused, actioned-oriented and distinctive, as directly amplifies the voices of captains of industry, professionals, policy-makers and the youth for shared-values and vision”.

Donkor concludes: “Like ATLF 2018 and ATLF 2019 in Accra, Ghana and Durban, South Africa respectively, we wish to urge all industry stakeholders across the continent to make time to connect at the Kigali Forum, and also submit their entries for the 2020 Africa Tourism Leadership Awards accordingly.”

In addition to the CEOs/Executives Dialogue, MICE Masterclass, and Youth in Tourism Innovation Summit, this year’s Rwanda Forum will offer bespoke exhibition for sponsors, partners, suppliers and all interested attendees, thereby providing an additional platform for market access, business-to-business meetings and brand engagements.

To register, enter awards, or submit an innovative Project proposal for the Youth Innovators competition, click HERE now, or visit https://www.tourismleadershipforum.africa.

For more information, contact us at +27 81 303 7030.

The Africa Tourism Leadership Forum (ATLF) is a Pan-African dialogue platform that brings together key stakeholders from Africa’s travel, tourism, hospitality and aviation sectors. It aims to provide continental platform for dialogue, networking, sharing insights and devising strategies for sustainable travel and tourism development across the continent. It also focuses on enhancement of Africa’s brand equity and promoting intra-Africa travel. It is the only African Leadership dialogue platform designed and convened by Africans and hosted in Africa to promote tourism as a priority sector and major economic development pillar in African states.