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World Travel Market Africa continues to grow having welcomed 6 263 industry professionals from 100 countries in 2019. Attendance and participation numbers were up, across the board – a clear sign that the African travel & tourism industry is open for business and stoking anticipation for an even bigger and better WTM Africa 2020 event.
Why you should attend World Travel Market Africa:
WTM Africa 2019 drew 15% more visitors than ever before and attracted travel trade professionals from Mauritius, Ukraine, Belarus, Benin and San Marino for the first time, with the overall number of countries represented, up by 42%.
Megan Oberholzer, Portfolio Director: Travel, Tourism & Sports Portfolio for Reed Exhibitions South Africa says that #WTMA19 welcomed 4 362 travel trade visitors and 738 exhibiting companies – but it was the business done on the floor that has the team excited for an even bigger WTM Africa 2020. “Our 688 Buyers’ Club Members and 226 Hosted Buyers made excellent use of the opportunity to pre-schedule appointments and our two days of Speed Networking were once again massively successful,” she says. “The desire to bring the world to Africa with leading travel & tourism opportunities is being met by an ever-expanding offering from the continental industry – and we’re excited to help facilitate such phenomenal growth”.
WTM Africa has programs dedicated to every aspect of the industry, including the Travel Forward with E-Tourism Africa Seminar (eTAS); African Tourism Investment Summit in partnership with Africa Business Group; The Sports & Events Tourism Exchange (SETE); the Business Case for Responsible Tourism Conference; Women in Travel and the Business Events Conference powered by IBTM Africa. The program is set to expand further at #WTMA20, with Oberholzer confirming at the conclusion of this year’s event that Travel Forward will become a dedicated two-day conference, next year.
#WTMA20 has been confirmed to run 6-8 April 2020 at the Cape Town International Convention Centre, with Host City Partners, The City of Cape Town, once again throwing open the doors to one of the world’s most beautiful. Buyer & Exhibitor bookings are already open for #WTMA20, with details available at africa.wtm.com
FIND OUT MORE ABOUT US
WTM Africa is Africa’s leading and only B2B exhibition for both inbound and outbound travel and tourism markets, presenting a diverse range of destinations and industry sectors to South African, African and International travel professionals. Through its industry networks, global reach and regional focus, WTM Africa creates personal and business opportunities providing our customers with quality contracts, content and communities.
There is an increasing amount of legislation with regards to material waste and its disposal. For events, this legislation puts increasing responsibilities on the venue and organisers to ensure that waste is now separated before it leaves the exhibition site and that the maximum amount of material goes to be recycled rather than going to landfill.
IBTM Africa is set to grow at WTM Africa 2020, having evolved from a table-top event to a series of high-quality content-driven educational sessions. We’re calling all MICE and Event Professionals. IBTM Africa 2020 will focus on the challenges facing the meetings & events industry. Registration is Free of Charge for registered WTM Africa attendees.
06 Apr 2020, 14:30 – 15:15 – Global Stage
Gastro tourism is about much more than just enjoying a good meal, a pint of beer, or a glass of wine during a trip. It is a way of immersing ourselves into the culture and heritage of a region, making the experience memorable in a completely unique and personal way. This panel, moderated by Helena A. Williams, Ph.D from Gastro Gatherings, will showcase the economic development opportunities that Gastro Tourism has as well as unpack various trends.
WTM Africa 2020 Media Partner – RUSSIAN TRAVEL DIGEST
Russian Travel Digest is weekly e-newspaper about Russian tourism and travel trade news, analysis, market data and company information. Most of materials are translated from Russian into English from professional newspapers, magazines and electronic media. Additionally, it gives detailed information about tourism organizations on Russian market. Upon subscription, registration required.
The African Tourism Investment Summit (ATIS), supported by African Business Group, returns to WTM Africa from 7-8 April 2020 at the CTICC. ATIS is set to explore investment across Africa’s travel and tourism value chain. Led by industry experts, government and investors who will deliver key insights and knowledge focused on Africa’s economic landscape, investment trends and policies that create an environment for tourism development, including lateral sectors contributing to the growth of Africa’s tourism.
Remember to confirm your Early Bird discount for WTM Africa 2020!
Don’t miss out! We see you may not have confirmed your WTM Africa 2020 stand space. Take advantage of our annual Early Bird Discount by confirming your stand today! Please note that your signature and a 25% deposit is due by 31 July to qualify for this special rate.
