ATW Connect will focus on inbound and outbound markets for general leisure tourism; luxury travel; LGBTQ+ travel and the MICE/Business Travel sector, as well as travel technology. A key aim of ATW is to provide ways for travel industry professionals to support each other and share vital information that will allow the industry to survive this tumultuous time – and be ready to grow the industry again when travel restrictions are lifted.
“We believe that ATW Connect will prove to be a vital digital resource for the industry, and will continue to serve as an important touchpoint that will complement ATW events, in future,” says Oberholzer.
The hub will feature four sections:
- Knowledge Centre contains must-read articles with updates and trends from key industry professionals and experts focusing on LGBTQ+ travel, luxury travel, business travel, responsible travel and travel technology.
- Industry Connect is a place to share positive news from travel professionals and will contain a library of videos from industry speakers and professionals, offering information and inspiration.
- Destination Focus keeps the travel dream alive by putting a spotlight on various destinations that form part of the ATW family.
- Armchair Travel showcases the beauty of Africa and ATW exhibitors’ incredible destinations and products.
ATW Connect, in collaboration with travel content and market agency, Big Ambitions, will host its first virtual series on Thursday, 7 April. Bring your brains and join the first in ATW Connect’s #INTHEKNOW virtual event series, which will tackle crucial problems the industry is facing, right now. Save your spot, here.
“What the current situation has highlighted is that nothing will ever truly replace the importance and benefits of face-to-face interaction – particularly in our industry. We hope that the portal will become a go-to resource for the industry to access critical information and share creative ways to remain relevant,” concludes Oberholzer.
To stay up-to-date and inspired visit www.atwconnect.com today!