INNOVATIVE MARKETING IDEAS SEPARATES THE ‘BOYS FROM THE MEN‘ …
(Posted 20th June 2020)
Over the past couple of months have many of ATCNews’ contacts in the hotel industry across the Eastern African region stayed in close contact, to discuss market developments on a one on one bases without the craze of Zoom meetings, where in a number of cases predetermined outcomes were detected.
Due to the lockdown in some countries and movement restrictions in and out of border areas in Uganda, inter province travel in Rwanda and key counties in Kenya were many hotels compelled to close down.
Now, as movement restrictions are being relaxed can hotels once again relaunch and begin to court the local / domestic market, as international travel remains elusive in Kenya and Uganda while Rwanda just opened her skies for general aviation flights again.
In Kenya has, what is arguably Nairobi’s best hotel, the Villa Rosa Kempinski launched a ‘Staycation‘ offer while in Kampala, notably, the small but beautiful Le Petit Village Boutique Hotel was first out of the starting blocks to advertise staycations – combined with a generous rebate for guests having their dinner at the Le Chateau | Brasserie Belge.
The Kempinski in Nairobi in fact is keeping the offer running right up to the end of the year and the 17.000 Kenya Shillings per person, all taxes and fees included, offer is for half board while additional meals taken also attract a significant rebate for guests taking advantage of the package.
The Villa Rosa Kempinski also offers what must be the best Egg Benedict in Nairobi while Le Chateau | Brasserie Belge – the a la carte restaurant of the Le Petit Village Boutique Hotel – offers some of the best cuisine in Kampala, including their famous last Sunday of the month ‘Bottomless Brunch’.
Many other major hotels in Kenya, and some in Uganda, remain closed and are talking of reopening soon, something ATCNews will report as and when it happens, but for now – like in mother nature – it will be the early birds which catch the proverbial worms.